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Creative Data Engineers
Who We Are
We are Creative Data Engineers, a digital analytics agency focused on helping organizations turn data into clarity and action.
Our approach combines technical precision with human understanding. We design and implement analytics solutions that provide reliable data, structured governance, and empowered teams, the three pillars of data-driven success.
With more than 14 years of experience, we know that data should not overwhelm, it should inspire. That’s why we build tracking systems that work, frameworks that last, and insights that guide real business impact.
What We Do
We enable companies to understand their digital data and become truly data-driven.
Digital analytics is not a single tool, it’s a process. We accompany our clients through every step of what we call the Digital Analytics Lifecycle, ensuring that data collection, governance, and usage are seamlessly connected.
Our work focuses on three core areas, the 3 Pillars Framework:
Data Foundation: ensuring that tracking is accurate, consistent, and aligned with business goals.
Data Governance: establishing clear roles, processes, and accountability for sustainable data quality.
Data Literacy: empowering teams to understand and act on data through dashboards, syncs, and storytelling.
This framework brings clarity and predictability to analytics projects, our clients always know where they stand, what comes next, and what results to expect.
The Problems We Solve
Many organizations struggle with unstructured data and unclear analytics setups.
Common challenges include:
Tracking that is inconsistent or not aligned with business goals
Data that needs constant cleaning and transformation before it’s usable
Weak KPIs that don’t reflect true business performance
Reports that show numbers but not clear next steps
We address these challenges with structured implementation, clear methodology, and actionable insights.
Our Solutions
Our flagship product, the Standard Tracking Concept, delivers structured and high-quality data from the start.
It covers over 80% of the standard data any digital business should track, including page views, navigation, internal search, filters, product interactions, and checkout steps.
Built on 14+ years of expertise, the Standard Tracking Concept ensures that your tracking setup follows proven best practices, enabling accurate reporting and faster insights.
We design data models that are efficient, reusable, and consistent across your digital ecosystem.
When paired with Custom Tracking that we design for your unique features (e.g., configurators or calculators), you get a seamless combination of standardization and flexibility.
How We Work
Our methodology follows our 3 Pillars of Data-Driven Success framework:
Data Foundation: defining what to track, setting up reliable data collection, and ensuring quality.
Data Governance: creating clear structures, roles, and processes to maintain trust in your data.
Data Literacy: enabling your teams to use data effectively with targeted dashboards, analyses, and syncs.
Whether we implement full tracking from scratch or support internal teams in their analytics journey, our goal remains the same:
“To make data understandable, reliable, and actionable."
We don’t just deliver reports, we provide razor-sharp analyses, clear summaries, and hands-on recommendations for the next best action.
Why Clients Choose Us
Our clients value us because we bring structure and confidence into their analytics.
They trust our expertise, our partnership mindset, and our commitment to delivering tangible results, not just data, but insights that drive business decisions.
At Creative Data Engineers, we make analytics human, structured, and inspiring.
Our Team
Behind every success story at Creative Data Engineers is a team of dedicated professionals:
Balázs Turán
Senior Digital Analyst, Tracking, Reporting & Analyses Expert,
CEO & Founder Creative Data Engineers
Tomek Seroczynski
"Been there, done that" person for digital product management and analytics.
Thomas Symann
Data Engineer & Analyst. Expert in Data Collection, Storage, ETL, and tailored CMPs.
What Our Clients Say About Us
Don’t just take our word for it; here’s what clients who have worked with Creative Data Engineers have to say.
I had the great pleasure to work with Balázs on different Web Analytics projects. Balázs is a data enthusiast with a deep knowledge in the Web Analytics space. He has an exceptional talent in analyzing and visualizing data and is a natural born data storyteller. Balázs can help you in every step of a Web Analytics project (strategy, conception, implementation, configuration, analysis, optimization, data story telling). He has a gift in breaking down complex information into well understandable stories and present these in an exciting way. Balázs is a true team player that loves to share his knowledge and ideas. He has a very positive and charming personality and is undoubtfully an asset for every Web Analytics team.
„True Pioneer” is the word that comes to mind when I think about Balázs. I’ve had the pleasure of knowing Balázs for 1,5 years during which we worked for creating the measurement framework of Metro’s global campaign " Own Business Day". Above all, I was impressed with his ability to communicate complex and technical information to a wide variety of audiences. When we introduced our measurement concept, it was the first time for the organization to get to know the concept like this. However he has explained this concept in simple and interesting way so that the colleagues, who had no or few technical background, also could understand and become curious about this topic. And, of course, we cannot forget his team spirit. He was always one of us, put his 200% for reaching the goal!
I can absolutely recommend Balázs. He combines strategic thinking with in-depth expertise in the field of data and analytics, and manages to convey complex topics in a way that is easy to understand and practical. At the same time, he is an extremely pleasant person who is always fun to work with.
I have had the pleasure of working with Balázs for over a year now. He has been a great partner in helping my team and me make more sense of our website data. Balázs not only brings strong analytical skills but also has the ability to translate complex data into clear, actionable recommendations. What really stands out is his proactive approach—constantly bringing fresh ideas for improvements and enhancements that go beyond just reporting numbers. Thanks to Balázs’s insights, we’ve been able to better understand user behavior, refine our strategies, and drive measurable impact. I have come to know Balázs as being collaborative, reliable and very supportive to the team. I highly recommend him to anyone looking for a sharp, data-driven professional who can turn insights into real results.
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