Is 6% views at "Scroll ratio 75%" a bad thing?
A 6 % scroll ratio isn’t always bad, it’s about context. Learn how to read scroll-depth metrics correctly, adjust your calculations, and evaluate pages based on their real goals.

A 6 % scroll ratio isn’t always bad, it’s about context. Learn how to read scroll-depth metrics correctly, adjust your calculations, and evaluate pages based on their real goals.

Still counting “Users”? You might just be counting cookies. Find out why “Sessions” are the smarter, cleaner metric to trust.

Analytics maturity isn’t about more data, it’s about the right data. Custom tracking fuels growth by connecting insights directly to outcomes.

The Digital Analytics Lifecycle describes how to turn raw data into action: from strategy, setup, and integration to dashboards, training, and storytelling, ensuring insights drive real business impact.

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