✶ Data & AI Consultancy

We turn data into decisions
and ideas into AI products.

A data and AI consultancy for two jobs: making sure AI search engines mention your brand when customers ask, and making your analytics trustworthy. 16 years inside enterprise analytics, with the software products that grew out of it.

See if AI mentions your brand → Book a free call
What We Do

Three things, one team

We measure how AI search engines see your brand, we make enterprise analytics trustworthy, and we build the software tools that grew out of both.

AI Search Visibility

Know whether ChatGPT, Perplexity, and Google AI Overviews mention your brand when customers ask, then fix what is missing. A measurement system, not a workshop.

  • ✓ Website readiness audit
  • ✓ LLM visibility monitoring across 4 models
  • ✓ Branded dashboard + prioritized fix list
Measure your visibility →

Analytics Consulting

Reliable tracking, clear governance, and a team that can run its own analytics. 16 years inside enterprise marketing, with named clients to match.

  • ✓ Tracking concepts & implementation
  • ✓ Reporting, dashboards & KPI strategy
  • ✓ Server-side tracking & ETL
How we work →

Software Products

Tools we built from problems we kept hitting in client work. Real products, live in production, used by real teams.

  • ✓ Aspectr: AI image & video resizing
  • ✓ Trakr: campaign URL governance
  • ✓ Measr: self-hosted analytics toolkit
See the products →
AI Search Visibility

Your customers ask AI for recommendations. Are you in the answer?

When someone asks ChatGPT or Perplexity for the best option in your category, your brand is either mentioned or it is not. We measure exactly where you stand, against named competitors, and hand you a fix list with effort estimates.

Website Readiness Audit

Nine scoring categories covering the structure AI crawlers actually read: Schema.org, FAQ markup, fact-first content.

LLM Visibility Monitor

Buying-journey questions run across four AI models, measuring how often you are mentioned, cited, and recommended.

Browser Validation

Real checks against Perplexity and Google AI Overviews, so the numbers match what your customers actually see.

This is not SEO. SEO is about ranking blue links on Google. AI search visibility is a different signal set, with a different deliverable: a live dashboard you can re-run and share with your boss. Baseline audit from €4,900.

Measure your visibility →
Free Newsletter

Get the AI Visibility Report

A free briefing every two weeks on what is changing across ChatGPT, Perplexity, and Google AI Overviews, and what it means for your brand. Read the latest issue and sign up in under a minute. Separate from the paid audit.

Read it and sign up free →
Who This Is For

Three people we build for

Brand & Digital Managers

You typed your brand into ChatGPT and your competitors showed up instead of you. Your SEO agency cannot explain it, and your boss will ask about AI search next quarter. You need a real measurement and a fix list, not a strategy deck.

Marketing Analysts & Data Engineers

You work with GA4, GTM, and campaign data daily. You need tracking implemented correctly, governance that doesn't slow you down, and tools that fit your stack. We build what you'd build yourself if you had the time.

Directors with Budget Responsibility

You approve the consultants, evaluate the frameworks, and answer to the board. You care about structure, predictability, and whether your team will be self-sufficient after the engagement ends. The 3 Pillars framework was designed for this conversation.

Our Team

The People Behind the Data

Experienced professionals who combine deep technical expertise with clear business communication.

Balázs Turán

Balázs Turán

CEO & Founder

Senior Digital Analyst with 16+ years of experience in tracking, reporting, and data storytelling. Now building AI-powered agents, automations, and tools — from n8n workflows to full apps built with AI-assisted development. Built analytics frameworks for enterprise clients including Metro AG, Mazda, and Motel One.

LinkedIn
Tomek Seroczynski

Tomek Seroczynski

Digital Product & Analytics

The "been there, done that" person for digital product management and analytics. Brings deep cross-functional experience in building and scaling digital products.

Thomas Symann

Thomas Symann

Data Engineer & Analyst

Expert in Data Collection, Storage, ETL, and tailored CMPs. Ensures the technical infrastructure behind every analytics project runs reliably at scale.

Analytics Consulting

16 years making enterprise analytics trustworthy

Named clients including Mazda Motor Europe, Metro AG, Motel One, and Zürcher Kantonalbank. From strategy to implementation, we cover the full lifecycle of marketing data, plus the Standard Tracking Concept, our ready-made framework covering 19 tracking areas.

Tracking & Implementation

Tracking concepts, tag management, datalayer design, QA, and integration support. Tool-agnostic.

Reporting & Dashboards

Clear data visualization tailored to your audience. Looker Studio, BigQuery, custom solutions.

Deep Dive Analysis

Interpret the data, deliver hypotheses, and recommend next best actions for your business.

Data Strategy & KPIs

Understand your business, derive the right KPIs, align teams on what matters.

Server-Side & ETL

Server-side tagging, data pipelines, CMP setup. Cloud or on-premise infrastructure.

AI & Automation

AI workflows, marketing automation, anomaly detection. We build what doesn't exist yet.

Our Products

We don't just consult, we build

Software tools built from problems we kept hitting in client work. Live in production, used by real teams.

✶ AI Image & Video Resizing LIVE

Resize once.
Export every ad size.

Stop spending 5+ hours resizing every campaign. Aspectr uses AI to automatically resize and crop your images & videos for every ad platform, in seconds.

5+
Hours Saved
20
Ad Platforms
275+
Ad Formats
100%
Spec Compliant
1
Upload Your Creative
JPG, PNG, WebP, MP4, MOV
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Select Platforms & Formats
275+ sizes across 20 networks
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Organized ZIP, platform-ready
Google Ads Meta LinkedIn TikTok +16 more
Q3 2026

Trakr

Campaign URL governance for GA4 teams. Guided syntax, channel validation, and a shared taxonomy that keeps your reporting clean.

  • ✓ Governed UTM syntax per channel
  • ✓ GA4 custom channel grouping validation
  • ✓ Built for teams managing multi-market campaigns
Learn more →

Measr

Self-hosted analytics toolkit for teams that own their tracking. Dashboards, anomaly detection, and data quality monitoring, powered by your own Supabase instance.

  • ✓ Real-time analytics dashboards
  • ✓ Data quality monitoring
  • ✓ Self-hosted, privacy-first
Learn more →
How We Work

The 3 Pillars of Data-Driven Success

We apply this proven framework to every project. It brings structure, clarity, and transparency, fast.

Data Foundation

Reliable, clean, structured data. The non-negotiable starting point. If the data is wrong, every decision built on it is wrong.

Data Governance

Structured processes, clear ownership, documented standards. Quality doesn't degrade as teams and tools change.

Data Literacy

Empowered teams that understand and use data daily. Trainings, workshops, and storytelling that makes analytics accessible.

What Our Clients Say

Trusted by Enterprise Teams

★★★★★
"I had the great pleasure to work with Balázs on different Web Analytics projects. Balázs is a data enthusiast with a deep knowledge in the Web Analytics space." "I had the great pleasure to work with Balázs on different Web Analytics projects. Balázs is a data enthusiast with a deep knowledge in the Web Analytics space. He has an exceptional talent in analyzing and visualizing data and is a natural born data storyteller. Balázs can help you in every step of a Web Analytics project (strategy, conception, implementation, configuration, analysis, optimization, data story telling). He has a gift in breaking down complex information into well understandable stories and present these in an exciting way. Balázs is a true team player that loves to share his knowledge and ideas. He has a very positive and charming personality and is undoubtfully an asset for every Web Analytics team."
Markus Fischer

Markus Fischer

Senior Consultant, Carpathia AG

★★★★★
"True Pioneer is the word that comes to mind when I think about Balázs. I've had the pleasure of knowing Balázs for 1.5 years during which we worked for creating the measurement framework of Metro's global campaign 'Own Business Day'." "True Pioneer is the word that comes to mind when I think about Balázs. I've had the pleasure of knowing Balázs for 1.5 years during which we worked for creating the measurement framework of Metro's global campaign 'Own Business Day'. Above all, I was impressed with his ability to communicate complex and technical information to a wide variety of audiences. When we introduced our measurement concept, it was the first time for the organization to get to know the concept like this. However he has explained this concept in simple and interesting way so that the colleagues, who had no or few technical background, also could understand and become curious about this topic. And, of course, we cannot forget his team spirit. He was always one of us, put his 200% for reaching the goal!"
Yuko Isomura

Yuko Isomura

Expert Insights & Web Analytics, Metro AG

★★★★★
"I can absolutely recommend Balázs. He combines strategic thinking with in-depth expertise in the field of data and analytics, and manages to convey complex topics in a way that is easy to understand and practical." "I can absolutely recommend Balázs. He combines strategic thinking with in-depth expertise in the field of data and analytics, and manages to convey complex topics in a way that is easy to understand and practical. At the same time, he is an extremely pleasant person who is always fun to work with."
Marlon Fricker

Marlon Fricker

Senior Digital Marketing Manager, Motel One

★★★★★
"I have had the pleasure of working with Balázs for over a year now. He has been a great partner in helping my team and me make more sense of our website data." "I have had the pleasure of working with Balázs for over a year now. He has been a great partner in helping my team and me make more sense of our website data. Balázs not only brings strong analytical skills but also has the ability to translate complex data into clear, actionable recommendations. What really stands out is his proactive approach — constantly bringing fresh ideas for improvements and enhancements that go beyond just reporting numbers. Thanks to Balázs's insights, we've been able to better understand user behavior, refine our strategies, and drive measurable impact. I have come to know Balázs as being collaborative, reliable and very supportive to the team. I highly recommend him to anyone looking for a sharp, data-driven professional who can turn insights into real results."
Sandy Klama

Sandy Klama

Senior Manager Website Strategy, Mazda Motor Europe

FAQ

Common Questions

What clients ask before we start working together.

What industries do you work with?

Enterprise marketing teams across automotive, retail, ecommerce, fashion, hospitality, and financial services. Current and past clients include Mazda Motor Europe, Metro AG, Motel One, and Zurcher Kantonalbank.

How does an engagement typically start?

Usually a team needs someone to own their analytics. We come in, check the existing tracking, then scope the work together: what needs fixing, what needs building, what reporting and KPIs the team actually needs. From there we move into implementation.

What is the difference between your consulting and your products?

Consulting is custom work for your team: tracking concepts, implementation, reporting, KPI strategy. Products (Aspectr, Trakr, Measr) are standalone tools we built from patterns we kept seeing across client work. Both are built by the same team.

Do you work with agencies or only brands?

Both. We work directly with brand marketing teams and as a specialist partner to agencies who need analytics depth they do not have in-house.

Is AI Search Visibility the same as SEO?

No. SEO is about ranking blue links on Google: keywords, backlinks, page-one positions. AI Search Visibility measures and improves whether AI systems mention, cite, and recommend your brand when customers ask. Different signals, a different deliverable, and often a different team. We do not do keyword research or backlink work.

Which AI models do you test against?

ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini, plus any other model a client asks us to include. We also run real browser testing in the actual AI products your customers use, not just API calls, so the numbers match what people really see.

Get Started

Let's Talk About Your Data

Book a free 30-minute call to discuss your analytics challenges, automation opportunities, or product ideas. No commitment, no pitch — just a real conversation.

Further Reading

External references covering the standards and platforms we build on.