We turn data into decisions and ideasinto AI products.
Analytics consulting, AI automation, and software products for enterprise marketing teams and agencies. 14+ years of experience turning complex data into clear action.
We don't just advise — we build. Our consulting expertise shapes the products we create, and our products prove that we practice what we preach.
Data & Analytics Consulting
We help enterprise marketing teams and agencies build reliable tracking, meaningful reports, and data-driven strategies — from concept to implementation.
We build software tools that automate repetitive marketing tasks. Real products, live in production, used by real teams.
✓ Aspectr — AI Image & Video Resizing
✓ UTM Builder — Campaign URL Governance
✓ Standard Tracking Concept — Ready-Made Frameworks
✓ More coming soon
Our Services
Everything You Need to Become Data-Driven
From strategy to implementation — we cover the full lifecycle of digital analytics and marketing data.
Tracking & Implementation
Tracking concepts, tag management, datalayer design, QA, and integration support. Tool-agnostic.
Reporting & Dashboards
Clear data visualization tailored to your audience. Looker Studio, BigQuery, custom solutions.
Deep Dive Analysis
Interpret the data, deliver hypotheses, and recommend next best actions for your business.
Data Strategy & KPIs
Understand your business, derive the right KPIs, align teams on what matters.
Server-Side & ETL
Server-side tagging, data pipelines, CMP setup. Cloud or on-premise infrastructure.
AI & Automation
AI-powered workflows, marketing automation, anomaly detection. We build what doesn't exist yet.
Our Products
We Don't Just Consult — We Build
AI-powered tools and ready-made frameworks built from real consulting experience.
✶ AI-Powered Resizing
LIVE
Resize once. Export every ad size.
Stop spending 5+ hours resizing every campaign. Aspectr uses AI to automatically resize and crop your images & videos for every ad platform — in seconds.
Campaign URL governance for marketing teams. Standardized UTM parameters, templates per channel, and a shared taxonomy that keeps your GA4 data clean.
✓ Standardized UTM taxonomy
✓ Channel-specific templates
✓ GA4 custom channel grouping ready
Standard Tracking Concept
A ready-made tracking framework covering 19 standard areas of websites, shops, and apps. Business descriptions, tech specs, datalayer examples, and implementation blueprints.
✓ 19 tracking areas covered
✓ Tool-agnostic — works with any stack
✓ Corporate & Agency editions
Learn more →
How We Work
The 3 Pillars of Data-Driven Success
We apply this proven framework to every project. It brings structure, clarity, and transparency — fast.
Data Foundation
Reliable, clean, structured data. The non-negotiable starting point. If the data is wrong, every decision built on it is wrong.
Data Governance
Structured processes, clear ownership, documented standards. Quality doesn't degrade as teams and tools change.
Data Literacy
Empowered teams that understand and use data daily. Trainings, workshops, and storytelling that makes analytics accessible.
Our Team
The People Behind the Data
Experienced professionals who combine deep technical expertise with clear business communication.
Balázs Turán
CEO & Founder
Senior Digital Analyst with 14+ years of experience in tracking, reporting, and data storytelling. Now building AI-powered agents, automations, and tools — from n8n workflows to full apps built with AI-assisted development. Built analytics frameworks for enterprise clients including Metro AG, Mazda, and Motel One.
The "been there, done that" person for digital product management and analytics. Brings deep cross-functional experience in building and scaling digital products.
Thomas Symann
Data Engineer & Analyst
Expert in Data Collection, Storage, ETL, and tailored CMPs. Ensures the technical infrastructure behind every analytics project runs reliably at scale.
What Our Clients Say
Trusted by Enterprise Teams
★★★★★
"I had the great pleasure to work with Balázs on different Web Analytics projects. Balázs is a data enthusiast with a deep knowledge in the Web Analytics space.""I had the great pleasure to work with Balázs on different Web Analytics projects. Balázs is a data enthusiast with a deep knowledge in the Web Analytics space. He has an exceptional talent in analyzing and visualizing data and is a natural born data storyteller. Balázs can help you in every step of a Web Analytics project (strategy, conception, implementation, configuration, analysis, optimization, data story telling). He has a gift in breaking down complex information into well understandable stories and present these in an exciting way. Balázs is a true team player that loves to share his knowledge and ideas. He has a very positive and charming personality and is undoubtfully an asset for every Web Analytics team."
Markus Fischer
Senior Consultant, Carpathia AG
★★★★★
"True Pioneer is the word that comes to mind when I think about Balázs. I've had the pleasure of knowing Balázs for 1.5 years during which we worked for creating the measurement framework of Metro's global campaign 'Own Business Day'.""True Pioneer is the word that comes to mind when I think about Balázs. I've had the pleasure of knowing Balázs for 1.5 years during which we worked for creating the measurement framework of Metro's global campaign 'Own Business Day'. Above all, I was impressed with his ability to communicate complex and technical information to a wide variety of audiences. When we introduced our measurement concept, it was the first time for the organization to get to know the concept like this. However he has explained this concept in simple and interesting way so that the colleagues, who had no or few technical background, also could understand and become curious about this topic. And, of course, we cannot forget his team spirit. He was always one of us, put his 200% for reaching the goal!"
Yuko Isomura
Expert Insights & Web Analytics, Metro AG
★★★★★
"I can absolutely recommend Balázs. He combines strategic thinking with in-depth expertise in the field of data and analytics, and manages to convey complex topics in a way that is easy to understand and practical.""I can absolutely recommend Balázs. He combines strategic thinking with in-depth expertise in the field of data and analytics, and manages to convey complex topics in a way that is easy to understand and practical. At the same time, he is an extremely pleasant person who is always fun to work with."
Marlon Fricker
Senior Digital Marketing Manager, Motel One
★★★★★
"I have had the pleasure of working with Balázs for over a year now. He has been a great partner in helping my team and me make more sense of our website data.""I have had the pleasure of working with Balázs for over a year now. He has been a great partner in helping my team and me make more sense of our website data. Balázs not only brings strong analytical skills but also has the ability to translate complex data into clear, actionable recommendations. What really stands out is his proactive approach — constantly bringing fresh ideas for improvements and enhancements that go beyond just reporting numbers. Thanks to Balázs's insights, we've been able to better understand user behavior, refine our strategies, and drive measurable impact. I have come to know Balázs as being collaborative, reliable and very supportive to the team. I highly recommend him to anyone looking for a sharp, data-driven professional who can turn insights into real results."
Sandy Klama
Senior Manager Website Strategy, Mazda Motor Europe
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Let's Talk About Your Data
Book a free 30-minute call to discuss your analytics challenges, automation opportunities, or product ideas. No commitment, no pitch — just a real conversation.
