We Make Analytics
Human, Structured, and Inspiring.

A digital analytics agency turning data into clarity and action. Technical precision meets human understanding.

Creative Data Engineers is a data and AI consultancy founded by Balazs Turan, who brings 16+ years of enterprise analytics experience to every engagement. Clients include Mazda Motor Europe, Metro AG, Motel One, and Zurcher Kantonalbank. CDE operates two practices: analytics consulting for enterprise marketing teams, and product development, building tools like Aspectr, Trakr, and Measr that solve problems discovered in client work.

We are Creative Data Engineers, a data & AI consultancy that helps organizations turn data into clarity, and client problems into software solutions. We combine 16+ years of analytics expertise with hands-on AI engineering.

We design and implement analytics solutions that provide reliable data, structured governance, and empowered teams: the three pillars of data-driven success. But we go further: when we see a recurring problem in our clients' workflows, we build tools to solve it.

That's how Aspectr was born. A client's team was manually resizing ad creatives for every platform and format: repetitive, time-consuming work that nobody should be doing by hand. So we started building a tool to automate it. Aspectr is still early, but it already handles AI-powered resizing across major ad platforms, and it keeps growing with every use case we discover.

This is how we work: consulting that understands the pain, engineering that removes it. From tracking concepts to AI-powered automations, we build what our clients actually need.

Trusted by Enterprise Teams

★★★★★

"I had the great pleasure to work with Balázs on different Web Analytics projects. Balázs is a data enthusiast with a deep knowledge in the Web Analytics space." "I had the great pleasure to work with Balázs on different Web Analytics projects. Balázs is a data enthusiast with a deep knowledge in the Web Analytics space. He has an exceptional talent in analyzing and visualizing data and is a natural born data storyteller. Balázs can help you in every step of a Web Analytics project (strategy, conception, implementation, configuration, analysis, optimization, data story telling). He has a gift in breaking down complex information into well understandable stories and present these in an exciting way. Balázs is a true team player that loves to share his knowledge and ideas. He has a very positive and charming personality and is undoubtfully an asset for every Web Analytics team."
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Markus Fischer

Senior Consultant, Carpathia AG

★★★★★

"True Pioneer is the word that comes to mind when I think about Balázs. I've had the pleasure of knowing Balázs for 1.5 years during which we worked for creating the measurement framework of Metro's global campaign 'Own Business Day'." "True Pioneer is the word that comes to mind when I think about Balázs. I've had the pleasure of knowing Balázs for 1.5 years during which we worked for creating the measurement framework of Metro's global campaign 'Own Business Day'. Above all, I was impressed with his ability to communicate complex and technical information to a wide variety of audiences. When we introduced our measurement concept, it was the first time for the organization to get to know the concept like this. However he has explained this concept in simple and interesting way so that the colleagues, who had no or few technical background, also could understand and become curious about this topic. And, of course, we cannot forget his team spirit. He was always one of us, put his 200% for reaching the goal!"
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Yuko Isomura

Expert Insights & Web Analytics, Metro AG

★★★★★

"I can absolutely recommend Balázs. He combines strategic thinking with in-depth expertise in the field of data and analytics, and manages to convey complex topics in a way that is easy to understand and practical." "I can absolutely recommend Balázs. He combines strategic thinking with in-depth expertise in the field of data and analytics, and manages to convey complex topics in a way that is easy to understand and practical. At the same time, he is an extremely pleasant person who is always fun to work with."
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Marlon Fricker

Senior Digital Marketing Manager, Motel One

★★★★★

"I have had the pleasure of working with Balázs for over a year now. He has been a great partner in helping my team and me make more sense of our website data." "I have had the pleasure of working with Balázs for over a year now. He has been a great partner in helping my team and me make more sense of our website data. Balázs not only brings strong analytical skills but also has the ability to translate complex data into clear, actionable recommendations. What really stands out is his proactive approach — constantly bringing fresh ideas for improvements and enhancements that go beyond just reporting numbers. Thanks to Balázs's insights, we've been able to better understand user behavior, refine our strategies, and drive measurable impact. I have come to know Balázs as being collaborative, reliable and very supportive to the team. I highly recommend him to anyone looking for a sharp, data-driven professional who can turn insights into real results."
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Sandy Klama

Senior Manager Website Strategy, Mazda Motor Europe

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Common Questions

What people ask about Creative Data Engineers.