About Creative Data Engineers

AI visibility, built on years of measurement.

Before measuring what AI says about a brand, we spent years helping companies understand what their data could tell them. That experience shapes how we work today.

Analytics since 2011Independent consulting since 2016Practical AI automation

The background

From digital analytics to AI visibility.

I’m Balázs Turán, founder of Creative Data Engineers. I started in digital analytics in 2011 and became an independent consultant in 2016. For ten years, I have worked with client teams on measurement, reporting and the decisions those numbers need to support.

That work meant getting close to the details: how data is collected, where it can mislead, and what a marketing team can actually do with a finding.

Today, CDE focuses on AI visibility. The questions have changed: does an AI answer mention your brand, which sources does it cite, and does your website provide the information a buyer needs? The discipline carries forward. Define what to measure, keep the evidence and explain the limits.

Building and teaching

AI automation is part of the daily work.

I build AI workflows for research, measurement and reporting. Working with these systems helps me understand where automation is useful and where a person needs to check the result.

I also teach practical AI automation as Community Lead at Agent-J+, including live builds and workshops in the Skool community. Explaining a system to people who need to use it keeps the work grounded in real questions.

For CDE clients, that experience becomes repeatable measurement and recommendations with evidence behind them.

Agent-J+ on Skool

Working together

You work directly with me.

We agree the brand, markets and questions to measure. Your nominated contact receives the findings, evidence and priorities. Your team decides what to implement and publish.

System includes a human quality pass at setup, followed by automated monthly measurement. Partner adds monthly human review and a working call.

See how the measurement works

About the practice

What to expect from CDE.

What does Creative Data Engineers do today?

CDE helps marketing teams understand whether AI answers mention, cite or recommend their brand, and what their website needs to make useful information available. The work includes measurement, evidence and recommendations.

How does the analytics background inform this work?

Analytics taught us to define a question, check the data behind it and explain what a result can support. We apply that discipline to AI answers, website readiness and repeat measurement.

Who will I work with?

You work directly with Balázs Turán, founder of Creative Data Engineers. Your nominated contact receives the findings and decides how to distribute and implement the recommendations.

Where is CDE based?

Creative Data Engineers LLC is registered in New Mexico, USA. Balázs works remotely from Europe with client teams across markets.

Start with your brand and your buyers.

Tell us which markets and buying decisions you want to understand.

Book a call

What Our Clients Say

Trusted by Enterprise Teams

★★★★★

"I had the great pleasure to work with Balázs on different Web Analytics projects. Balázs is a data enthusiast with a deep knowledge in the Web Analytics space." "I had the great pleasure to work with Balázs on different Web Analytics projects. Balázs is a data enthusiast with a deep knowledge in the Web Analytics space. He has an exceptional talent in analyzing and visualizing data and is a natural born data storyteller. Balázs can help you in every step of a Web Analytics project (strategy, conception, implementation, configuration, analysis, optimization, data story telling). He has a gift in breaking down complex information into well understandable stories and present these in an exciting way. Balázs is a true team player that loves to share his knowledge and ideas. He has a very positive and charming personality and is undoubtfully an asset for every Web Analytics team."

Markus Fischer

Senior Consultant, Carpathia AG

★★★★★

"True Pioneer is the word that comes to mind when I think about Balázs. I've had the pleasure of knowing Balázs for 1.5 years during which we worked for creating the measurement framework of Metro's global campaign 'Own Business Day'." "True Pioneer is the word that comes to mind when I think about Balázs. I've had the pleasure of knowing Balázs for 1.5 years during which we worked for creating the measurement framework of Metro's global campaign 'Own Business Day'. Above all, I was impressed with his ability to communicate complex and technical information to a wide variety of audiences. When we introduced our measurement concept, it was the first time for the organization to get to know the concept like this. However he has explained this concept in simple and interesting way so that the colleagues, who had no or few technical background, also could understand and become curious about this topic. And, of course, we cannot forget his team spirit. He was always one of us, put his 200% for reaching the goal!"

Yuko Isomura

Expert Insights & Web Analytics, Metro AG

★★★★★

"I can absolutely recommend Balázs. He combines strategic thinking with in-depth expertise in the field of data and analytics, and manages to convey complex topics in a way that is easy to understand and practical." "I can absolutely recommend Balázs. He combines strategic thinking with in-depth expertise in the field of data and analytics, and manages to convey complex topics in a way that is easy to understand and practical. At the same time, he is an extremely pleasant person who is always fun to work with."

Marlon Fricker

Senior Digital Marketing Manager, Motel One