How it works

From buyer question to next action.

By Balázs Turán

Published · Updated

The method has 4 stages: agree the buyer questions, record the AI answers and cited sources, assess your website, then turn the results into next best actions, including content recommendations, so your team always knows its next step. A recurring service measures again and shows what changed.

Four stagesAgreed questions and marketsEvidence in every delivery

The definition

What is AI search visibility?

AI search visibility is how often AI assistants mention, cite or recommend your brand when buyers ask questions. Search rankings measure your position in a list of links. AI visibility measures your presence inside the answer, across an agreed set of questions, markets and AI services.

01

Agree the questions

Measure the buying decisions that matter.

Share your brand, websites, products, priority markets and competitors. We prepare the buyer questions for your approval.

  1. Start with customer questions

    We define the decisions buyers make before choosing a product. Where Search Console is part of the agreed analysis, read-only access helps relate those questions to measured demand.

  2. Confirm the boundaries

    You approve the questions, markets, languages and AI services included. Coverage is agreed for your scope.

  3. Keep a dated baseline

    The question set and measurement context stay attached to the results so your team can understand what was checked. With System or Partner, we review the question set every three months against the recorded answers and, where Search Console is in scope, against search demand, then refresh it for the next quarter.

How the question engine works
  1. Buyer topicStart with the decision a customer needs to make.
  2. EvidenceUse search demand where access and analysis are in scope.
  3. Agreed questionsConfirm the questions, markets and AI services to check.
  4. Answers and page checksTurn the evidence into recommendations.

Your team acts, then a recurring service measures again.

You receiveAn agreed question set and dated baseline.

02

Record the answers

See where your brand appears and which sources are cited.

Our system runs the agreed questions on ChatGPT, Claude, Gemini and Google AI Overviews, records each answer and compares your brand with the named competitors. A result belongs to its question, market and date.

Evidence in your deliveryVisibility baseline

Inspect the answer behind the finding.

Question and context
The buyer question, market, language and measurement date.
Brand presence
Whether the answer mentions, cites or recommends your brand, and which competitors appear.
Supporting sources
The cited pages and the evidence behind the recommendation.

AI answers vary. One answer is a dated observation; repeated measurement helps identify patterns.

You receiveThe AI answers, brand presence and cited sources.

03

Assess your website

Connect the answer to what your website makes available.

The readiness assessment looks for technical barriers and missing information on the agreed pages. It sits alongside brand visibility measurement.

  1. Check access and page information

    Review how pages can be read, their metadata and structured data. Record the evidence for each technical recommendation.

  2. Check the buyer information

    Look for missing answers, unclear product facts and page structures that make useful information difficult to find.

  3. Set the next priorities

    Combine the visibility findings and readiness checks into a prioritized task list and publishing recommendations.

You receiveReadiness findings and recommended changes.

04

Put the findings to work

Your priorities. Your next steps.

You receive the findings, supporting evidence and recommendations.

  1. CDE recommends

    What needs attention, why it matters and the proposed change or content.

  2. Your company acts

    With Start, System and Scale, your team or agency verifies the facts and publishes. With Partner, we coordinate the work with your internal stakeholders, agencies and developers.

  3. CDE measures again

    A recurring service repeats the agreed checks, reports changes and provides the next priorities.

You receivePriorities for your team, then repeat measurement with a recurring service.

Review cadence

Choose how much human support you need.

Our Start plan is €199/month or €1,990/year for 1 market language, System is €349/month or €3,490/year for 2 and Scale is €779/month or €7,790/year for 5, each with up to 100 buyer questions per market language. Each further market language costs €149/month or €1,490/year in every tier. A market language is one country in one language. Partner starts at €1,490/month, with setup quoted by scope.

Start, System and Scale
ChatGPT, Gemini and Google AI Overviews are measured every three days, Claude monthly. A dashboard, an MCP connector and a monthly content plan are included: pages to update and schema drafts, from AI answers and social media comments. Your team or agency publishes the changes. No setup fee, cancel monthly. No human review or calls are included in Start, System or Scale. Use the connector to access your published results and schema drafts in Claude, Codex or another AI application that supports remote MCP connections.
Partner
Monthly human review and a working call. We coordinate the work with your internal stakeholders, agencies and developers.
Voice of Customer
Customer discussions can also inform content briefs with suggested formats and evidence to check. See the current pilot sample.
Compare scope and pricing

Questions about the method

Know what the results can tell you.

What is AI search visibility?

AI search visibility is how often AI assistants mention, cite or recommend your brand when buyers ask questions. Search rankings measure your position in a list of links. AI visibility measures your presence inside the answer, across an agreed set of questions, markets and AI services.

How much does AI search visibility consulting cost?

Our Start plan is €199/month or €1,990/year for 1 market language, System is €349/month or €3,490/year for 2 and Scale is €779/month or €7,790/year for 5, each with up to 100 buyer questions per market language. Each further market language costs €149/month or €1,490/year in every tier. A market language is one country in one language. Partner starts at €1,490/month, with setup quoted by scope. No setup fee, cancel monthly. No human review or calls are included in Start, System or Scale. Voice of Customer is included in every plan: 5 search terms and 1,500 comments per month with Start, 10 and 3,000 with System, 25 and 7,500 with Scale. Each further market language adds 5 search terms and 1,500 comments.

Is a readiness score the same as brand visibility?

No. Readiness checks the website. Brand visibility records whether AI answers mention, cite or recommend your brand. We keep the two views separate and use both to inform recommendations.

Will one website change cause a better AI answer?

AI answers depend on several sources and can change between measurements. We report observed changes without claiming that a single website edit caused them.

Do you need to manage our agency?

With Start, System and Scale, your team or agency acts on the recommendations. With Partner, we coordinate the work with your internal stakeholders, agencies and developers.

Can we check a page ourselves first?

Yes. The free AI Visibility Inspector checks one page for technical readiness. It does not measure your brand across a set of buyer questions.

Continue reading

Run a free page check Read the website requirements guide

Start with the questions your buyers ask.

Tell us which brand and markets you want to understand. We will discuss the measurement and delivery scope.

Book a call