Full overview of each tracking area with calculated metrics, "why you need this" explanations, and documentation templates.
Condensed technical information per area. Dev ticket templates with datalayer examples and acceptance criteria — ready for your team.
Real-world datalayer examples, analytics hits with full context, and exemplary reports for all 19 tracking areas.
Tool-agnostic — works with GA4, Adobe Analytics, Piwik PRO, Matomo, or any analytics platform.
Every area includes pageview & event dimensions, metrics, datalayer specs, and implementation guidance.
Structured reporting on page performance, SEO titles, link quality, template types, page groups, navigation paths, and traffic sources.
Product ID, size, variant tracking. Stock monitoring, conversion correlations, brand & category performance, micro-conversions.
Order IDs, revenue, taxes, shipping costs, coupons, and related metrics for complete ecommerce reporting.
Funnel progression, abandoned carts, order behaviour trends, campaign impact, delivery & payment methods by country.
Login rates, user activity, campaign-driven behaviour, account status, demographics, reactivation analysis.
Top queries, "not found" terms, search quality, click-through rates — optimizing search performance and user insights.
Expert-level debugging tools for identifying anomalies in data, supporting accurate analysis across all tracking areas.
Click distribution, interaction rates, element performance, article metrics by topic, keyword, and author.
Top files and formats, download shares and percentages, conversion rate metrics for file downloads.
Teaser, banner, and CTA performance. Placement impact on clicks and CTRs, topic-driven engagement analysis.
Performance by name, video funnels, milestones, view-through rates, session hits, and total viewing time.
Which menus and items users click most — optimizing site structure and improving user journeys.
Where users struggle with forms, which error messages appear most, and how errors affect conversions.
Which filters customers use, product discovery optimization, interaction and conversion rate insights.
Load, start, and completion rates, submission topics, funnel performance, and conversion metrics.
Process load, start, and completion rates. Step-by-step funnel analysis for optimizing flows and conversions.
Accept and cancel rates by campaign or topic, overexposure detection, conversion and user response analysis.
Where users leave your site, which outbound links they click, and how often — measuring engagement beyond your website.
Login and logout frequency, error points, password reset tracking — ensuring smooth account access.