Three agencies, three naming conventions. One writes “google / cpc,” the next writes “gdn / banner,” and the third invents something new every quarter. Your GA4 channel groupings break.
Source and medium get set once when the campaign launches. When the creative changes, the channel changes, or the landing page moves, the UTMs stay frozen. GA4 reports stale data.
Campaigns that should show as “Paid Social” or “Display” end up in Unassigned because the source/medium combination doesn’t match GA4’s channel definitions. The data is there. The mapping broke.
Pick “Paid Social,” “Display,” or any channel. Source and medium are set to match GA4’s channel definitions automatically.
Each step shows preconfigured values. Country, campaign objective, ad format. You pick, you move forward. Fields assemble into UTM parameters automatically.
One URL with all UTM parameters, all additional parameters your tools need, GA4 channel compliance confirmed. Copy it, use it, done.
Pick “Paid Social” and the tool sets the correct source/medium for GA4. No guessing, no checking documentation.
Define which fields go into each UTM parameter, in what order, with what separator. Set it once, everyone follows it.
Build the configuration once. Share access. They use your rules to create URLs for your campaigns. No spreadsheets, no briefing documents.
Campaign URLs often need parameters for Salesforce, CRMs, or internal attribution. Trakr includes those in the same flow.
“UTMs are a mess, data quality complaints in every reporting meeting.”
Every URL validated against your GA4 channel grouping before it leaves the tool.
“Your cost-per-channel numbers are wrong because tagging is broken.”
Every campaign URL leaves Trakr GA4-compliant. No more channels landing in Unassigned.
“Client reporting overhead, UTM standards drift across markets.”
Build the config once, share with the client, everyone follows the same rules.
On campaign URL creation alone.
6–7 email rounds per campaign to align on naming.
When every URL is validated at creation time.
Based on interviews with agencies managing enterprise GA4 campaign tracking.