Three agencies, three naming conventions. One writes “google / cpc,” the next writes “gdn / banner,” and the third invents something new every quarter. Your GA4 channel groupings break.
Source and medium get set once when the campaign launches. When the creative changes, the channel changes, or the landing page moves, the UTMs stay frozen. GA4 reports stale data.
Campaigns that should show as “Paid Social” or “Display” end up in Unassigned because the source/medium combination doesn’t match GA4’s channel definitions. The data is there. The mapping broke.
Pick “Paid Social,” “Display,” or any channel. Source and medium are set to match GA4’s channel definitions automatically.
Each step shows preconfigured values. Country, campaign objective, ad format. You pick, you move forward. Fields assemble into UTM parameters automatically.
One URL with all UTM parameters, all additional parameters your tools need, GA4 channel compliance confirmed. Copy it, use it, done.
Pick “Paid Social” and the tool sets the correct source/medium for GA4. No guessing, no checking documentation.
Define which fields go into each UTM parameter, in what order, with what separator. Set it once, everyone follows it.
Build the configuration once. Share access. They use your rules to create URLs for your campaigns. No spreadsheets, no briefing documents.
Campaign URLs often need parameters for Salesforce, CRMs, or internal attribution. Trakr includes those in the same flow.
“UTMs are a mess, data quality complaints in every reporting meeting.”
Every URL validated against your GA4 channel grouping before it leaves the tool.
“Your cost-per-channel numbers are wrong because tagging is broken.”
Every campaign URL leaves Trakr GA4-compliant. No more channels landing in Unassigned.
“Client reporting overhead, UTM standards drift across markets.”
Build the config once, share with the client, everyone follows the same rules.
On campaign URL creation alone.
6–7 email rounds per campaign to align on naming.
When every URL is validated at creation time.
Based on interviews with agencies managing enterprise GA4 campaign tracking.
What marketing teams ask about campaign URL management.
Trakr is a configurable guided flow for building campaign URLs. You set up your campaign syntax once: which UTM parameters to use, which fields compose each parameter, the naming rules, the separators, and your channel definitions. You can also define custom parameters for internal systems like CRM or attribution platforms that get included in the same URL. From that point, every URL your team or agency creates follows the same structure. An admin interface lets you configure every detail: field types, allowed values, step order, and access permissions.
Google's Campaign URL Builder gives you five empty text fields. You type freeform, there is no validation, and there is no way to share naming rules with your team. Trakr is a multi-step wizard with dropdowns and configured rules. Every field has defined allowed values. The step sequence is configurable. Source and medium can auto-populate from your channel definitions. The output is a complete URL with everything in it, not just UTM parameters. And every URL is validated against GA4 channel definitions before you copy it, so traffic lands in the right channel.
Currently GA4 only. Trakr is built around GA4's capabilities for custom channel groupings and the standard channel definitions that determine where your traffic shows up in reports. Support for other platforms is on the roadmap, but the Q3 2026 launch is GA4-first.
Yes. 18 standard GA4 channel definitions are built in. You can add custom channels with your own source, medium, campaign, and content match rules. Match types include exact, contains, starts_with, and regex. When a user picks a channel in the flow, source and medium auto-populate to GA4-compliant values. The review step runs a validation check and shows whether the URL will land in the expected channel or fall into Unassigned.